However, the job of measuring and evaluating communication strategies in both government and business alike can seem a daunting prospect. Freelance Researcher, Vilnius, Lithuania, Affiliation Dissemination is increasingly done at earlier stages of the research life cycle, and such wider and more interactive engagement is becoming an integral part of the whole research workflow. Create associated appropriate social media accounts (e.g., Twitter, Facebook, LinkedIn, SlideShare, YouTube) and link to this from the project website. Graphic representation of quantitative information reaches back to ‘earliest map-making and visual depiction’ [29]. And don’t forget the value of serendipity—who knows who you’ll meet in the course of your everyday meetings and travels. In addition, the evaluation can help you plan your further budget and minimise the spending and dedicating efforts on ineffective dissemination methods. 0 Academia is a prestige economy, where individual researchers are often evaluated based on their perceived esteem or standing within their communities [15]. However, there are many ways to introduce visual elements that can act as attractive means to help your audience understand and interpret your research. If your data visualisations could be considered too technical and not easily understandable by a nonexpert reader, consider creating an ad hoc image for this document; sometimes this can also take the form of a graphical abstract or infographic. As such, innovative dissemination is a core element of open science. After this success, she got an offer to write a book about the gut and the digestive system, which has since been published and translated into many languages. �+%����f �S��'�� �����S�*���.�u�1n2���1"i�������0��?�θbd޸j �ɼk�l�=mΤ��LZ�l�u�u�|R���^��ʺ���XR�&���e>����׋�/B�C�%Uw#*���5u9m��%E���`��4�F�}}]O�_�(J������e[v����]�Nۡ~{�����_��''$R��^|�o}�� �v��t>rW)� *�ۅ���F���4>�i�4�&�ORd����߭. This Program Operations evaluation focuses on the ongoing Centers for Disease Control and Prevention (CDC) “Programs That Work” project. There are several general types of evaluation information that can be disseminated, depending on the nature and stage of a project. What is dissemination? Yes 7. If you do not see its contents the file may be temporarily unavailable at the journal website or you do not have a PDF plug-in installed and enabled in your browser. 2111 0 obj <> endobj Other platforms such as ScienceOpen and Kudos allow authors to attach nonspecialist summaries to each of their research papers. conducting evaluations, as well as in dissemination of reports and use of evaluation results. Innovative dissemination, then, means dissemination that goes beyond traditional academic publishing (e.g., academic journals, books, or monographs) and meetings (conferences and workshops) to achieve more widespread research uptake and understanding. Using researcher identifiers like ORCID when disseminating outputs will ensure that those outputs will be unambiguously linked back to the individual researcher (and even automatically updated to their ORCID profile). If not, why not? Such participative activities can be as creative as you wish; for example, through games, such as Foldit for protein folding (https://fold.it/portal/). 5. UNIFEM Guidance Note on Developing an Evaluation Dissemination Strategy. https://doi.org/10.1371/journal.pcbi.1007704.g001. A lack of best practice examples and a range of overly confusing, complicated models and methods can lead to uncertainty about what to measure and how to determine impact. Alternatively, for a more personal approach, consider reaching out to key stakeholders who might be affected by your research and requesting a meeting, or participating in relevant calls for policy consultations. Evaluating dissemination strategies to promote preteen HPV vaccination Joan R Cates , Sandra J Diehl , Jamie L Crandell , and Tamera Coyne-Beasley School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, University of North Carolina, Chapel Hill, NC 27599-3365 USA Research is not linear, however, and so you might find it best to treat the plan as a living document to be flexibly adapted as the direction of research changes. Evaluation Dissemination: Dissemination Opportunities 9B (pdf slides kB) This list of websites includes details of where you might disseminate findings from your evaluation. We have developed a four-phase model to facilitate the development, evaluation, and widespread dissemination of innovative strategies to train the biomedical research workforce. Aim for a sustained presence with new and engaging content to reinforce project messaging, and this can help to establish a core following group or user base within different platforms. Such an approach can be especially powerful in getting the message across to decision-makers and thought-leaders, although the resources required to schedule and potentially travel to such meetings means you should target such activities very carefully. Writing effective evaluation and dissemination/diffusion plans: ... the project to ensure that the evaluation strategies best match the planned work, and also so that the planned work is guided by contemporary learning theories. In terms of scientific communication, however, not only raising awareness about diversity issues but also increasing visibility of underrepresented minorities in research or including more women in science communication teams should be considered, and embedded in projects from the outset. Making FAIR (Findable, Accessible, Interoperable, Reusable) research data and code available enables reuse and remixing of core research outputs, which can also lead to further citations for projects [25,26,27]. Ongoing monitoring & evaluation throughout the project will continuously improve the strategy. Type of evaluation information . How we communicate research is changing because of new (especially digital) possibilities. An example of a template that you can use to help prepare a dissemination plan is at Appendix 1. Dissemination Planning Tool Website A tool that can be used to frame the objectives for dissemination, which will guide the materials that need to be created and the method of dissemination. A glossary of evaluation terms can be found in Annex 1. The Centers for Disease Control and Prevention (CDC) defines this process called “dissemination” as “the process of communicating evaluation procedures or lessons learned to relevant audiences in a timely, unbiased, and consistent manner," with the ultimate goal of … We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches. knowledge dissemination strategy using those communica-tion channels most useful and effective for disseminating the findings to a very specific audience, that is, clinical research - ers in the field of NGx, was envisioned. Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. Effective dissemination strategies reflect a goal, such as informing or motivating an audience. The academic discourse on diversity has always included discussions on gender, ethnic and cultural backgrounds, digital literacy, and epistemic, ideological, or economic diversity. Toolkit Part 3: Dissemination Strategies in Evidence-based Policy and Practice The Collaborative seeks to deepen interactions with policymakers, developing evidence based policy solution. The 2017 Progression Framework benchmarking report of the Scientific Council made several recommendations on how to make progress on diversity and inclusion in science: (1) A strategy and action plan for diversity should developed that requires action from all members included and (2) diversity should be included in a wide range of scientific activities, such as building diversity into prizes, awards, or creating guidance on building diversity and inclusion across a range of demographics groups into communications, and building diversity and inclusion into education and training. Open science is rooted in principles of equitable participation and transparency, enabling others to collaborate in, contribute to, scrutinise and reuse research, and spread knowledge as widely as possible [20]. . Of course, not everyone is a trained artist, and this will be dependent on your personal skills. ��%"�g�47ˀӒ)� �S�+�)��QB\j����դ����3z�z0��g�c8�!��C~;�C�.5�o�Ը�At��fd`�X��1�ξN��g��7��)1S;�2FQ� ��� Published research proposals, protocols, and open notebooks act as advertisements for ongoing research and enable others to reuse methods, exposing the continuous and collaborative nature of scholarship. https://doi.org/10.1371/journal.pcbi.1007704, Editor: Russell Schwartz, Carnegie Mellon University, UNITED STATES. Invite and engage others to foster participation and collaboration with research audiences. Whether communicating as an individual researcher, a research project, or a research organisation, establishing a prominent and unique identity online and offline is essential for communicating. The best in this case is the widely adopted Creative Commons licenses, CC BY or CC 0. While they are usually linked to universities, hacker and maker spaces tend to be community-run locations, where people with an interest in science, engineering, and art meet and collaborate on projects. It is possible to hit the road and take part in science festivals, science slams, TEDx talks, or road shows. In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. An online presence maintained via personal websites, social media accounts (e.g., Facebook, Twitter, LinkedIn), researcher identifiers (e.g., ORCID), and academic social networks (e.g., ResearchGate, institutional researcher profiles) can be a personal calling card, where you can highlight experience and demonstrate your expertise in certain topics. Initiatives such as Zooniverse (https://www.zooniverse.org/) serve as great examples of allowing anyone to freely participate in cutting-edge ‘people-powered research’. Scholarship is a collective endeavour, and so we should not expect its dissemination to be unidirectional, especially not in the digital age. For example, The Civilians—a New York–based investigative theatre company—received a three-year grant to develop The Great Immensity, a play addressing the complexity of climate change. To maximise the impact of your conference presentations or posters, there are several steps that can be taken. It can combine several studies by the same investigator or by a research group and should integrate two main components: key findings and fact sheets (preferably with graphical images to illustrate your point). h��T�j�@��yL(��/�`��85�q��&`������,i��wv� ���jVs=gvdθ No, Is the Subject Area "Social networks" applicable to this article? The increasing demands on country monitoring and evaluation systems can only be met if better systems are built and supported. Being active on important mailing lists, forums, and social media is not only a good chance to disseminate your findings to those communities but also offers you the chance to engage with your community and potentially spark new ideas and collaborations. With science cafés and hackerspaces, novel, participatory spaces for research production and dissemination are emerging—both online and offline. Specify who exactly you want your research results to reach, for which purposes, and what their general characteristics might be (e.g., policy makers, patient groups, non-governmental organisations). h�b```�k�@r �1� EY8�8 N`�)�if`hK�r�Q`�o�Et�߅?�V�%�0~`�a~�p��&>���T�4�z"_d0/g(w�9���{��>�I+E��2� �a:�x�%62I��bHǾ�;æM��uFttu[y�̩@�Y\4\�N8� !��i�IxН��#iӷ5�7)�Ϛ:��h�����M҆���;�z��rlsQ�}"��B�I-ѕ�"J7�s��$t�+.fj����8��c�T�։� J�]��o��;���,�X�|a��[email protected]&[�.jOR��Ѧ��薳k��& �m��� ����0t4H4it40J �HGG�z�S� @d0t �v0dt0�[email protected]}�@Q�� ���lR����Q� �h`R�@m � �à2����Ah��P� ���v1 Most universities and large research organisations have an office for public affairs or communication: liaise with these experts to disseminate research findings widely through public media. Yes Innovative dissemination practices often require different resources and skills than traditional dissemination methods. Alternatively, involving businesses early on can align research to industry requirements and expectations, thus potentially increasing commercial impact. Start by asking yourself what you want to achieve with your dissemination. Evaluation of dissemination efforts is an essential part of the process. Finally, you can also add information about your contributions to email signatures or out-of-office messages [28]. As part of this, it is a key responsibility to create a healthy and welcoming environment for participation. However, there is a paradox at play here, for while there have never been more avenues for the widespread dissemination of research, researchers tend nonetheless to value and focus upon just a few traditional outputs: journal articles, books, and conference presentations [11]. This limitation, however, prevents the use of materials in many forms of (open) educational resources and other open projects, including Wikipedia. When doing this, try to avoid any explicit self-promotion—your personal profile naturally will develop based on your ability to be an effective and impactful communicator. Evaluating dissemination strategies to promote preteen HPV vaccination. This one- or two-page document clearly and concisely summarises the key conclusions from a research initiative. Many thanks to everyone who engaged with the workshops we conducted as part of this grant award. Questionnaires, interviews, observations, and assessments could also be used to measure the impact. Center for Digital Safety and Security, AIT Austrian Institute of Technology, Vienna, Austria. Science comics can be used, in the words of McDermott, Partridge, and Bromberg [30], to ‘communicate difficult ideas efficiently, illuminate obscure concepts, and create a metaphor that can be much more memorable than a straightforward description of the concept itself’. AstroDance tells the story of the search for gravitational waves through a combination of dance, multimedia, sound, and computer simulations. Some researchers have even decided to make all of their research findings public in real time by keeping open notebooks [5,6]. This European Coordination and Support Action grant award addressed key aspects and challenges of the currently transforming science landscape and proposed recommendations and solutions addressing the needs of researchers, innovators, the public, and funding bodies. However, prior to developing this knowledge dissemination strategy, a review These include programme monitoring data, behavioural and biological trends data and evaluation of programmes. Additionally, the tool helps the user allocate resources to achieve the dissemination objectives. New online formats for interaction with the wider public, such as TED talks broadcast via YouTube, often receive millions of views. No, Is the Subject Area "Internet" applicable to this article? Programmes need to develop a dissemination strategy and The annual Dance Your PhD contest, which began in 2007 and is sponsored by Science magazine, even asks scientists to interpret their PhD research as dance. Consider including a blog to disseminate core findings or give important project updates. Searches were not restricted by language or publication type. Another useful tool to disseminate traditional research outputs is to release a research summary document. We also do not want to encourage the further fragmentation of scholarship across different platforms and ‘silos’, and therefore we strongly encourage researchers to be highly strategic in how they engage with different methods of innovative dissemination. As noted above, you should begin to develop your strategy during the preparation stage of the evaluation and integrate additional information as the evaluation progresses. No, Is the Subject Area "Science policy" applicable to this article? Who is most affected by your research? An approach that is often taken is to include as many diverse groups into research teams as possible; for example, more women, underrepresented minorities, or persons from developing countries. Open science is ‘transparent and accessible knowledge that is shared and developed through collaborative networks’, as defined by one systematic review [18]. Research should reach all who might be affected by it. Are they having the right impact? Specifically, the dissemination of two curricula, “Focus on Kids” and “Safer The Agency for Healthcare Research and Quality (AHRQ) Effective Healthcare (EHC) Program funds individual researchers, research centers, and academic organizations to work with AHRQ to produce effectiveness and comparative effectiveness research for clinicians and consumers.1 Comparative effectiveness research (CER) compares the benefits, harms, and effectiveness of health interventions for the prevention, diagnosis, treatment, and management of clinical conditions and the improvement of he… With research moving beyond the walls of universities, there are several types of places for more participatory events. Practice guidelines are those documents that present the best evidence for a given protocol of treat-ment or care. ESS Evaluation Dissemination FV (2).pdf 21.5 MB. This will ultimately save you time and make future work easier. In recent years, new types of events have emerged that aim at involving the general public within the research process itself, including science slams and open lab days. Individuals are not just ‘empty vessels’ to be filled with new knowledge, and having a deeper contextual understanding of your audience can make a real difference to the success of your engagement practices. Target and frame the key messages that you want to communicate to specific groups. As a result of different skills and tools needed, there may be higher costs associated with some aspects of innovative dissemination. 1 0 81 41. Interdisciplinary teams must be mindful of the potential for miscommunication. Create a website that leverages this visual identity and is as simple and intuitive as possible, both in its layout and in the way content is formulated (limit insider jargon). Use online tools to upload a sample of your data and develop smart graphs and infographics (e.g., Infogr.am, Datawrapper, Easel.ly, or Venngage). Science festivals are community-based showcases of science and technology that take place over large areas for several days or weeks and directly involve researchers and practitioners in public outreach. These approaches include popular science magazines and science shows on television and the radio. Evaluation Dissemination: Dissemination Strategies 9A (pdf slides kB) This information sheet includes ideas for different ways of dissemination that might be included within a communication plan. Projects have even successfully disseminated scientific findings through art. You can find tools via a more-complete range of sources, including the OpenUP Hub. This project evaluated dissemination strategies intended to increase the adoption and implementation of HIV prevention programs for youth in the United States. CONCEPT OF PROJECT EVALUATION EVALUATION AS PART OF MANAGING FOR IMPACT Design, monitoring and evaluation … Implementation Science, Aug 2015 Joan R Cates, Sandra J Diehl, Jamie L Crandell, Tamera Coyne-Beasley. People like to see progress and react positively to narrative, so give regular updates to followers on social media, for example, blogging or tweeting early research findings for early feedback. Key Points ... ability to evaluate published research critically. Decisions will need to be made about the level of dissemination to be carried out. If working in groups, distribute tasks and effort to ensure regular updates of content targeted to different communities. Despite the differences between USAID and UNIFEM this volume provides guidance for developing a dissemination plan at the start of an evaluation and updating it as the evaluation proceeds. For instance, you can upload your slides to a general-purpose repository such as Figshare or Zenodo and add a digital object identifier (DOI) to your presentation. We here present 10 steps researchers can take to embrace innovative dissemination practices in their research, either as individuals or groups (Fig 1). Some examples of quantitative indicators include the following: Some examples of qualitative indicators include the following: We recognise that researchers are usually already very busy, and we do not seek to pressurise them further by increasing their burdens. The strategy is a part of Task 8.1 of the iSCAPE project. Embracing open science principles can boost the impact of research. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Main sources You will need to refer … how much time and effort were spent on activities. Studies evaluating dissemination strategies, involving patients and/or reaching patients, were included. Very often, traditional publishing takes a long time, with the waiting time between submission and acceptance of a paper being in excess of 100 days [23]. Traditional research outputs like research articles and books can be complemented with innovative dissemination to boost impact; for example, by preparing accompanying nonspecialist summaries, press releases, blog posts, and visual/video abstracts to better reach your target audiences. to evaluate guideline implementation and dissemination strategies and their appropriateness for team-based health-care setting. Science slams are short talks in which researchers explain a scientific topic to a typically nonexpert audience. For more information about PLOS Subject Areas, click In particular, digital technologies invoke new ways of reaching and involving audiences beyond their usual primary dissemination targets (i.e., other scholars) to actively involve peers or citizens who would otherwise remain out of reach for traditional methods of communication [7]. The Hub lists a catalogue of innovative dissemination services, organised according to the following categories, with some suggested tools: The Hub here represents just one attempt to create a registry of resources related to scholarly communication. Such evaluation should be measured via the use of a combination of quantitative and qualitative indicators (which should be already foreseen in the planning stage of dissemination; see Rule 1). Assess your dissemination activities. The Charter is updated regularly. Phase I (Innovate) involves small scale trials of programs to address perceived training needs or new methods of delivery. There are countless media outlets interested in science-related stories. a plan for evaluating the effectiveness of the dissemination a plan to manage ongoing changes to the guideline and associated dissemination strategy. The push towards greater public understanding of science and research since the 1980s, and an emphasis on engagement and participation of non-research audiences have brought about new forms of dissemination [9]. While the specifics of each program’s M&E plan will look different, they should all follow the same basic structure and include the same key elements. Use personal websites, social media accounts, researcher identifiers, and academic social networks to help make you and your research visible. %PDF-1.5 %���� Assessing and identifying the most successful practices will give you the evidence for the most effective strategies to reach your audience. The YouTube video of her fascinating talk about the gut has received over 1 million views. Variations of these licenses are less permissive and can constrain reuse for commercial or derivative purposes. Next to classic scientific conferences, different types of events addressing wider audiences have emerged. Similar to other short talk formats like TED talks, they lend themselves to being spread over YouTube and other video channels. Melody Bockenfeld. However, even if not, the formal exercise of creating a plan at the outset that organises dissemination around distinct milestones in the research life cycle will help you to assign roles, structure activities, as well as plan funds to be allocated in your dissemination. Professional academic social networks such as ResearchGate and Academia.edu boast millions of users. Sensitivity analysis will be undertaken to explore the impact on results of any changes in assumptions, for example, time taken for a strategy. Less formally, Science Cafés or similar events like Pint of Science are public engagement events in casual settings like pubs and coffeehouses. Dissemination is an integral part of the evaluation strategy and should be thought about at the time that evaluation questions are planned and methods developed. alternative metrics related to websites and social media platforms (updates, visits, interactions, likes, and reposts); numbers of events held for specific audiences; production and circulation of printed materials; media coverage (articles in specialised press newsletters, press releases, interviews, etc. Programmes need to develop a dissemination strategy and ensure that it is adhered to. 6-part strategy for effective dissemination 3. Preprinting speeds up dissemination, meaning that findings are available sooner for sharing and reuse. A similar project is the 101 Innovations in Scholarly Communication project, which contains different tools and services for all parts of a generalised research workflow, including dissemination and outreach. Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays. Funding: This work was partly funded by the OpenUP project, which received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. Who might find it most valuable? Common methods of dissemination include: Publishing program or policy briefs; Publishing project findings in … Institute for Research on Population and Social Policies, National Research Council, Rome, Italy, Affiliation Yes Think first from the perspective of what they might want or need to hear from you, rather than what you want to tell them. Researchers are now often partially evaluated based on such, or expected to include dissemination plans in grant applications. Dissemination & Implementation Manager. A prominent example from the German-speaking area is Giulia Enders, who won the first prize in a science slam that took place in 2012 in Berlin. This also makes it easier to integrate such outputs with other services like ORCID. This book is a real-world study of Peer-Led Team Learning (PLTL), a method in which undergraduates work together, under the guidance of a peer leader, in course-connected workshops. However, these traditional communication vehicles have largely retained similar functions and formats during this transition. You might even find it useful to actively engage ‘citizen scientists’ in research projects; for example, to collect data or analyse findings. What is it that you want them to take away? Affiliation It encompasses a variety of practices covering a range of research processes and outputs, including areas like open access (OA) to publications, open research data, open source software/tools, open workflows, citizen science, open educational resources, and alternative methods for research evaluation including open peer review [19]. Some journals also have dedicated press teams that might be able to help you with this. We also excluded non-research sources, such as editorials, opinion pieces, and narrative stories that contain descriptions of dissemination strategies without systematic evaluation. 5 However, when the term is applied to achieving an effective flow of information between a source and audience, it is important that the process is not haphazard, like the scattering of seeds. Beyond the increase in the use of web-based and computational technologies, other trends in research cultures have had a profound effect on dissemination. Engage intermediaries and leverage any relevant existing networks to help amplify messages. If appropriate open licenses are not used, while materials may be free to access, they cannot be widely used, modified, or shared. Further, studies were excluded if the results focused on practitioners (e.g., case managers, local health department workers) and/or if results for practitioners could not be parsed from results for policymakers. PLoS Comput Biol 16(4): Careful consideration should be given to licensing of materials, depending on what your intended outcomes from the project are (see Rule 1). endstream endobj startxref Disseminating Evaluations ; up ; How-to guide on producing blogs for evaluation dissemination ; Documents. Research institutes and funding bodies typically have a variety of policies and guidance about the use and licensing of such materials, and should be consulted prior to releasing any materials. We hope that these simple rules provide guidance for researchers and their future projects, especially as the tools and services available evolve through time. Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society. The last two decades have seen the majority of scholarly journals move online, and scholarly books are increasingly found online as well as in print. The advice is directed towards both individual researchers and research teams or projects. Evaluating success Evaluating the success of your dissemination efforts is an iterative process. Yes Yes Another example is Science Shops, small entities which provide independent, participatory research support to civil society. Yes Making an audience aware of new and relevant information is termed “dissemination” which literally means “to scatter, or sow”. Keep in mind, too, that intermediaries such as journalists or science communication organisations can support or mediate the dissemination process. endstream endobj 2112 0 obj <>/Metadata 200 0 R/OCProperties<>/OCGs[2125 0 R]>>/Outlines 252 0 R/PageLayout/SinglePage/Pages 2102 0 R/StructTreeRoot 333 0 R/Type/Catalog>> endobj 2113 0 obj <>/ExtGState<>/Font<>/Properties<>/XObject<>>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 2114 0 obj <>stream Writing effective evaluation and dissemination/diffusion plans: ... A team with a complementary set of experiences, expertise and training will assure an optimal evaluation strategy for the proposed project. Formative evaluation, pilot test results . Service: WritingType: Academic Terminology: Common Number of Pages: 7 pages (1925 words) Topic Of Your Paper: Design and critically evaluate an appropriate dissemination strategy for the research project discussed in Haxell (2014). 8 Evaluation of dissemination strategies 49. iv. Powerful trends towards responsible research and innovation, the increasing globalisation of research, and the emergence and inclusion of new or previously excluded stakeholders or communities are also reshaping the purposes of dissemination as well as the scope and nature of its audiences. Despite changes in communication technologies and models, there are some basic organisational aspects of dissemination that remain important: to define objectives, map potential target audience(s), target messages, define mode of communication/engagement, and create a dissemination plan. Some of these suggestions or platforms might not work across all project types, and it is important for researchers to find which methods work best for them. There are a number of ways to make research papers OA, including at the journal site itself, or self-archiving an accepted manuscript in a repository or personal website. Its Evaluation Dissemination Strategy and Matrix is a useful tool for thinking through dissemination needs and options. Most obviously, this could take the form of data visualisation. It takes 17 years, on average, to translate 14% of original research into benefits for the public. This initiative receives approximately 50 submissions a year, demonstrating the popularity of novel forms of research dissemination. here. In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. Dissemination can occur in many forms within your organization and beyond, and it should be part of the planning process for the full project. The Secretariat-General issues general guidelines for the evaluation work in the DGs, it arranges training courses for staff and it organises External Evaluation Network meetings. Evaluating the success of your dissemination efforts is an iterative process. In any case, active involvement of citizens and other target audiences beyond academia can help increase the societal impact of your research [17]. University and National Library, University of Debrecen, Debrecen, Hungary, Affiliation Objectives Identify the key strategies to implementation of evidence-based practice. The case for better dissemination 2. Another important aspect is assessing how the communication messages are framed, and if the chosen format and content is appropriate to address and respect all audiences. Outline . The OpenUP survey showed that nearly half of the respondents (41%) use academic social networks as a medium to disseminate their research, and a quarter of respondents (26%) said that these networks informed their professional work [16]. Yes Respect inclusion in scientific dissemination by creating messages that reflect and respect diversity regarding factors like gender, demography, and ability. As with virtually all areas of life, research dissemination has been disrupted by the internet and digitally networked technologies. The motivation to disseminate research can come in many forms. In-person dissemination does not just have to be at stuffy conferences. The rapid scale up of the response has been accompanied by an increasing emphasis on measurable indicators and results. They represent the synthesis of multidimensional research activities undertaken within the OpenUP project (https://www.openuphub.eu/). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript. How do you develop an Evaluation Dissemination Strategy? Always be prepared with a 30 second ‘elevator pitch’ that sums up your project in a confident and concise manner—such encounters may be the gateways to greater engagement or opportunities. Free media coverage can be an easy way to get results out to as many people as possible. As mentioned earlier in the Morrow (2013) project, parents play a vital role in shaping the lives of children and therefore, they should be the first target audience in the research with children. Consider using intra- and interdepartmental in-services, journal clubs, online media, lectures, conferences (such as an abstract … The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. Creating a high-quality video might have more impact than, say, a blog post but could be more costly to produce. Evaluation of dissemination efforts is an essential part of the process. Disseminate findings through art or multimedia interpretations. Ideally, these individuals will be ready and receptive to recommendations, since the evaluation process will have incorporated the priorities and interests of these groups (see Focusing the Evaluation). ��r�\�`٩$�A"���c`bd�8�D����s�/� ,� 5. 710722. Depending on the size of your project and budget, you might want to produce hard copy material such as leaflets or fact sheets, as well as branded giveaways to increase awareness of your project. Copyright: © 2020 Ross-Hellauer et al. Open Knowledge Maps, Vienna, Austria, Affiliation 2132 0 obj <>stream As previously discussed, you may also consider creating a video abstract for a paper or project. As technologies have advanced, so have our means of visually representing data. Include links to other project online presences such as social media accounts, or a rolling feed of updates if possible. The strategies (including combinations) will be ordered by the number of true cases detected, from least to greatest, and the principles of dominance and extended dominance will be applied to eliminate redundant strategies from the analysis. Hence, a citizen science project, which involves citizens in data collection but does not otherwise educate them about the research, is not here considered innovative dissemination. Create a striking visual identity, with a compelling logo, core colours, and a project slogan. v Introduction The objectives of Comenius 2 are to enhance the quality of teaching and learning; to reinforce the European dimension of school education; to promote quality in the teaching of EU languages; and to promote intercultural awareness in school education in Europe. Although some of the strategies used to evaluate clinical services might be relevant for evaluating dissemination practices, a paradigm for the complete evaluation of transfer strategies would not have the same basic assumptions as one for clinical research (42,93). Overcoming geographic barriers is also important, as well as the consideration of differences in time zones and the other commitments that participants might have. Open and Reproducible Research Group, Institute of Interactive Systems and Data Science, Graz University of Technology and Know-Center GmbH, Graz, Austria, Affiliation To enable reuse, embrace open licenses. Many now view wider dissemination and public engagement with science to be a fundamental element of open science [10]. Having things such as a code of conduct, diversity statement, and contributing guidelines can really help provide this for projects. Choosing media and format of your communication strongly depends on your communication objectives, i.e., what you want to achieve. Citation: Ross-Hellauer T, Tennant JP, Banelytė V, Gorogh E, Luzi D, Kraker P, et al. But digital dissemination can happen in a variety of ways beyond the traditional modes: social media have become more widely used among researchers [1,2,3], and the use of blogs and wikis as a specific form of ‘open notebook science’ has been popular for more than a decade [4]. Create a brand by giving your project a unique name, ideally with some intuitive relation to the issue you are investigating. Is the Subject Area "Social media" applicable to this article? Please do not hesitate to contact them and share your examples of evaluation dissemination: we would be happy to publish them in this C4D space! Implementation and dissemination are those methods utilised to encourage uptake of evidence by prac-titioners to improve patient outcomes. Three dissemination strategies are implemented and evaluated in different scenarios, e.g., city center and parking lot, and they include: (1) a strategy that replicates the content that has traversed the least number of hops, LNHF; (2) a strategy that replicates the You never know how these small steps might end up having a wider impact on your research and career. e1007704. PROJECT EVALUATION ♦ Project monitoring focusing on activities and outputs and their contribution to outcomes. Center for Research and Interdisciplinarity, University of Paris, Paris, France, Affiliation They advise that such content has a high chance of being ‘virally’ spread via social media. This first strategic step will make all other subsequent steps much simpler, as well as guide how you define the success of your activities. A dissemination strategy is the intentionally-developed approach to dissemination of a particular project which includes identification of targeted potential adopters, an assessment of the climate of readiness for change, planning how engagement will be built throughout the project, and enabling transfer of project outcomes. Resources available at UW. monitoring & evaluation strategy and action plan health, population, and nutrition sector development program. Form and content go hand in hand. Dissemination of Evidence Based Practice and Nursing Research Overview For this module, the strategies related to dissemination of evidence-based practice are reviewed. 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