That was the problem facing Smirnoff, which shot a campaign in February for its Red, White & Berry line, encouraging people to go out this summer and have fun. It's really intense being isolated all the time, as we're all experiencing, but it's been so uplifting to be able to connect with the people that I love and see their faces and hear their voices and it makes me feel less alone.”. Professionals and amateurs. It's an amazing opportunity to reflect and to be with ourselves differently, and we're going to get through this. It is an ultra smooth vodka with a classic taste that has inspired other varieties of vodkas worldwide. Vodkas & Flavors. ALL FLAVOR.ZERO SUGAR. Learn more. Find the latest Smirnoff commercial songs. Drizly ReserveBar Find in Store. “I think this is a moment for a lot of us to kind of retool what we take in—to retool, to reflect, and to think about ourselves in the world differently, “ she says. Create . Facebook Pinterest Twitter Google+. When the pandemic hit the United States, the team at Diageo and Smirnoff asked themselves what the world needed them to do right now, and what they could do with the assets they already had available. What do you do when you shoot your an ad campaign for your summer-themed vodka and new seltzer three weeks before a global pandemic shuts down the country? Director: Daniel Duran DOP: Angel Barroeta. Smirnov wanted to sell his vodka to the Tsar. Bring the bar home to you with the Smirnoff Passion Fruit martini cocktail. Ted Danson and Laverne Cox Team Up for Star-Studded Smirnoff Campaign The Good Place actor and the Orange Is the New Black actress got together to talk equality, diversity and vodka. Titled ‘Infamous Since 1864’, this new ‘Shimmy Ya’ Smirnoff commercial plays like a mini spy movie as we watch bottles of the vodka being passed covertly from person to person. I just joined TikTok. So, Smirnoff changed things up a bit, and created a new campaign that instead puts the focus on staying at home. Pure, clean and ultra smooth, its classic taste has inspired other varieties all over the globe. We shot a commercial for Smirnoff's new 'Red, White and Berry' seltzer. Read More. Smirnoff Smirnoff is donating net proceeds from streams and downloads of the song through June 2020 to Transgender Law Center, the largest transgender-led civil rights organization in … Amber Rose In Smirnoff Vodka Commercial (VIDEO) Amber Rose is lending her partying lifestyle and famous face to Smirnoff. As for what Cox is doing to have fun, “I’ve been watching a lot of Netflix,” she says. I live in a condo in LA so I’ve been going to the roof and working out there,” she says. Rather than abandoning its original campaign, Smirnoff altered it to fit current circumstances. So the group worked to retool their message instead on staying at home using footage that was shot back in February. By Ad Age and Creativity Staff. NBC, … To help with those virtual connections, Smirnoff is also launching a collection of virtual backgrounds that can be used on Zoom calls. Per 11.2 fl. Smirnoff's new “Hang Out From Home for America” campaign features Laverne cox. May 3, 2020. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice, launching a collection of virtual backgrounds. “I've been trying to get my workouts. Laverne’s background moves,and transitions between saying “Werk From Home for America” and “Twerk From Home for America,” Rapinoe’s background jokes about dying your own hair, and other more generic backgrounds simply suggest that maybe it’s time for Happy Hour. Previous . So, have some fun at home, and we're going to do everything we can to help each other.”, Life is an adventure, and I’m always on the hunt for the next exciting journey. Dave Bautista Encourages Us To Stay Home, Pants-Free, In New Smirnoff Ad Scott Heisel April 20, 2020 It’s been a while since the world of professional wrestling has had any good news related to … © 2020 Forbes Media LLC. Published on September 28, 2020. Search our list of TV and online ads for alcoholic drinks brand Smirnoff to discover what the advert music is and who recorded it: LGBTQ+ advocate and Orange Is the New Black actress Laverne Cox stars in this new 'A Not-So-Silent Night' Holiday season commercial for Smirnoff. SMIRNOFF commercial (2020) LEILA – Reynmen music clip (2020) NEST OFIS commercial (2020) ERCIYES ANADOLU HOLDING commerial (2019) PEPSI RECYCLE commercial (2019) TUTKU – Feride Hilal Akin music clip (2019) OPPO RENO 2 (with Sila) commercial (2019) SOCAR commercial (2019) DEBIT MASTERCARD commercial (2019) GENCO BAHIS commercial (2019) ROLLS ROYCE commercial (2019) WeGo commercial … A big monster truck destroys his friends car so he doesnt drive home under the influence. “Netflix has been amazing so I binged a few shows,” Cox says. “Everyone worked from home, which is a really unique experience but it taught us a lot,” says Sethi. Smirnoff Vodka is the largest vodka brand in the world. “With the release of SMIRNOFF™ Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited.” Now available on shelves nationwide, SMIRNOFF™ Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains 30 percent alcohol by volume (ABV). I cover alcohol, cannabis, and intoxicating travel and adventures. The vodka producer wasn’t just looking to get regular … Beyond Forbes, my work appears regularly place like Fortune, Fast Company, and Conde Nast Traveler. The first 2020 presidential debate kicks off tonight in Cleveland, giving advertisers the opportunity—infrequent since the pandemic began—to reach a substantial, unified audience. Those spots, which feature long-time Smirnoff spokeswoman Laverne Cox, as well as new brand partners Dave Bautista, Diane Guerrero, and Meghan Rapinoe, went live on YouTube on Sunday and started appearing on national TV this week. “I’ve been making fun videos from my glam room as well to post. All Rights Reserved, This is a BETA experience. Shopper Insights to Drive Your D-to-C Strategy Thursday, December 3, 2020 Customer Loyalty Is Up for Grabs Friday, December 4, 2020 7 Ways to Propel Your Brand Into 2021 Wednesday, December 9, 2020 Smirnoff shot a campaign in February for its Red, White & Berry line, encouraging people to go out this summer and have fun. RRP: £2. You can follow what I’m up to now on Twitter @emily. Smirnoff Commercial feat. Smirnoff Passion Fruit martini cocktail. April 16, 2020 . “I've learned so many new things about technology working from home,” says Cox, who had a microphone and audio editing software set up in her home to retool the ads. Directed by Rupert Sanders, known for his award-winning commercial work and feature films such as Snow White and the Huntsman and Ghost in the Shell, “Infamous Since 1864” is inspired by the unconventional and often unexpected path Smirnoff has chartered. Home History Vodkas & Flavors Ready to Drink. “We had this big campaign in mind that was fabulous,” Cox tells me via Zoom from her “Glam Room” aka her walk-in closet, which has been made famous by videos she’s posted during quarantine on Instagram. I. “We know who our audience is and our audience right now more than anything else wants to be responsible and stay home, like all of us, but also needs to have a little bit of fun.”. As if collectively responding to a moment of partisan politics and unsettling news, the bulk of this year's Super Bowl LIV commercials leaned heavily toward the playful and silly. Monologue Challenge Winner. The ad showcases…, Smirnoff Holiday Commercial with Actress Laverne Cox, Smirnoff Commercial Song – Shimmy Ya – Infamous Since 1864, Smirnoff Seltzer 0 Sugar Commercial Song – Drinkee, Xfinity Holiday Commercial 2020 – Santa’s Greatest Gift – Song by Supertramp, 2020 Christmas on BBC & iPlayer Advert – Trailer Song by CeeLo Green, Vodafone Christmas 2020 Advert – Magic of Connection – Song by Andra Day, Fitbit Holiday Commercial 2020 – Give What Matters – Song by Hawa, Waitrose & John Lewis Christmas 2020 Advert Music & Singer Details – Give A Little Love, iPhone 12 Pro Max & Mini Commercial – Hello – Song by Remi Wolf, Calvin Klein Eternity 2020 Commercial – Actor, Song & Singer Details – Unchained Melody, Pampers Advert 2020 – Special Care, Wires – Song by Athlete. “Because of Laverne and our new cast members, we could still be empathetic and understanding of the situation because we had so much of their character and their voice visually,” says Jay Sethi, CMO of Diageo Beer Company at Diageo. Having celebrated its 150 th anniversary last year, Smirnoff has a high level of awareness and recognition, according to Hatton. For her, that connection happens every Sunday morning when she meets with a group of her core girlfriends based in NYC for brunch. This video is age-restricted and only available on YouTube. Watch the newest commercials on TV from Facebook, Monday.com, Smirnoff and more . I hold a Certificate in Whisky from The Edinburgh Whisky Academy and have been writing professionally for over 15 years. “The brilliant thing about this historical moment is that because of technology you can stay connected still and still be home.”. The 29-year-old model signed on as the spokesperson to help promote two new vodka flavors, Whipped Cream and Fluffed Marshmallow. “It's been so really healing. MARTINI; COSMOPOLITAN; SMIRNOFF MOSCOW MULE; Drinks; Quick & Easy Drinks. Giovanni casting agency manages also a few professional actors who are based in UK, Bulgaria, Russia and Italy. angeladmin “We prepare food and I have a little Red, White, and Berry with me and we have a good old time,” she says. Opinions expressed by Forbes Contributors are their own. We’ve got your answer. “We did some new audio in a really safe way and we were able to take assets that we already had and repurpose them in a way with a message that is really nice for America right now.”. She says she’s also been doing a lot of reading and a lot of reflecting. We shot a commercial for Smirnoff's new 'Red, White and Berry' seltzer. He says that the brand has plans to create new ways on an ongoing basis for Americans to have fun while they’re working through this. GIOVANNI AJANS CASTING AGENCY – Istanbul’s International Casting Agency. I’m a Lvl 1 Cicerone (beer sommelier) and spirits enthusiast based in San Francisco. Megan Rapinoe. Have you ever wondered who that actress is? It was a great idea, until three weeks later no one in the country was allowed to actually, you know, go out. Products. 2020 Smirnoff Commercial Songs Find the latest Smirnoff commercial songs. Classic Drinks. Ready to Drink. Pina-Coco Spritzer; Really Ruby; Drinks; Great drinks for people who like great vodka and great times and using the word 'great'. Search our list of TV and online ads for alcoholic drinks brand Smirnoff to discover what the advert music is and who recorded it: Smirnoff Holiday Commercial with Actress Laverne Cox The brand also claims to own 59% of the growing £1.8 billion on-trade vodka market, while IRI data showed that both value and volume sales in the UK for Smirnoff Vodka grew year on year to 8 Nov, hitting £430.5m and 22.8 million litres. They had other plans for this commercial but due to Coronavirus, had to steer the edit in a different direction! Have you seen that Smirnoff Sorbet Light commercial where there is a sexy actress running from scene to scene? “Money Heist is amazing.” She says she originally thought it was just one season, and then managed to binge watch four seasons of the show in two days. “It's an opportunity for us to take some time to reflect on who we are, and why we are, and hopefully have some fun with that virtually with our friends but then also taking time with ourselves.". Make social videos in an instant: use custom templates to tell the right story for your business. Premium Smirnoff No. The ad spot shows the 47-year-old Alabama native making her way…, Titled 'Infamous Since 1864', this new 'Shimmy Ya' Smirnoff commercial plays like a mini spy movie as we watch bottles of the vodka being passed covertly from person to person. 250ml, 5% ABV. Launched in the Autumn,…, Smirnoff promotes their Seltzer 0 Sugar drink in this latest commercial, as they show men and women enjoying the new sugar-free alcoholic seltzer on ice while relaxing under the hot sun. I’m behind on my TikTok challenges.”. Smirnoff VODKA is the largest vodka brand in the world. Sethi says that the brand thought the virtual backgrounds would be a great way to add a little levity to Zoom calls with friends. Smirnoff Takes a Sip of Truth By: Mackenzie Baker | Apr 30, 2020 To coincide with the Summer Olympic Games and the return of its Red, White, and Berry Seltzer, Smirnoff had a patriotic campaign in the works—but the pandemic had other plans. I’m a Lvl 1 Cicerone (beer sommelier) and spirits enthusiast based in San Francisco. Vodka Smirnoff commercial with fancy transformations under a bottle of wonderful Smirnoff Almost all our talents live in Istanbul. You may opt-out by. The connection piece through technology is key, and is something a little different for a lot of us, including Cox. “It's amazing what one can do from home,” she says. If you needed prove, look no further than Smirnoff’s latest release: Red, White & Berry Hard Seltzer. She also has a message for those at home right now: “I just want encourage people to stay positive to stay hopeful right now, to stay connected to people that you love. “I haven't had really in-person human contact, but it's been so beautiful being able to do video chats and to be able to connect to people virtually,” she says. It was especially important for Smirnoff, which is already an at-home brand, giving it the opportunity speak about it in a powerful and meaningful way. There are backgrounds featuring each of the celebrities included in the ads. They had other plans for this commercial but due to Coronavirus, had to steer the Smirnoff Ice Commercial where friends dont let friends drive drunk. 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